Supporting parents and families with practical resources and guidance

Last updated: January 15, 2025

1. Information We Collect

Your privacy is important to us and we provide this notice explaining our online information practices and the choices you can make about the collection and use of the personal information you submit.

1.1 Information You Provide Directly

We collect information you provide directly to us, such as when you:

  • Fill out forms on our website
  • Subscribe to our newsletter or communications
  • Opt in to receive SMS messages
  • Contact us for support or inquiries
  • Participate in surveys or feedback forms
  • Create an account or profile
  • Open or click on our email communications
  • Request to unsubscribe from our services

1.2 Information We Collect Automatically

When you visit our website, we automatically collect certain information, including:

  • Domain name and device identifiers
  • Browser type and version
  • Timestamps of visits and interactions
  • Pages viewed and browsing history on our site
  • IP address and location data
  • Referring website information

1.3 Types of Personal Information

The personal information we may collect includes:

  • Name and contact information
  • Demographic information
  • Employment details (when relevant)
  • Personal interests and preferences
  • Financial information (when necessary for services)
  • Communication preferences

2. SMS Information Collection and Use

When you opt in to receive SMS messages from Parents Resource Connection:

  • We collect your mobile phone number and consent preferences
  • We may collect information about your mobile carrier for delivery purposes
  • We use this information to send you promotional, informational, and service-related messages
  • Your phone number is not sold or shared with third parties for their marketing purposes
  • We may share your information with SMS service providers to deliver messages
  • You can opt out at any time by texting STOP to any message
  • We retain SMS consent records as required by law

3. Email Information Collection and Use

When you provide your email address to us:

  • We collect your email address and name (if provided)
  • We use this information to send newsletters, updates, and promotional content
  • We may track email opens and clicks for analytics and improvement purposes
  • Your email is not sold or shared with third parties for their marketing purposes
  • We may share your information with email service providers to deliver messages
  • You can unsubscribe at any time using the link in our emails
  • We maintain email preference records to honor your choices

4. How We Use Your Information

We use the information we collect to:

  • Provide, maintain, and improve our services
  • Send you marketing communications (with your consent)
  • Respond to your inquiries and provide customer support
  • Personalize your experience on our website
  • Analyze website usage and improve our content
  • Comply with legal obligations and protect our rights
  • Prevent fraud and ensure security

5. Information Sharing and Disclosure

We do not sell, trade, or rent your personal information to third parties. We do not share any information collected with any third party for their marketing purposes. We may share your information only in the following circumstances:

  • With service providers who help us operate our website and deliver our services (such as SMS and email service providers)
  • With cell phone service providers to deliver SMS messages
  • When required by law or to respond to legal process
  • During governmental investigations or law enforcement requests
  • To protect our rights, property, or safety, or that of others
  • In connection with a potential corporate merger, acquisition, or sale (with your consent)
  • With your explicit consent for specific purposes

Important: We will not sell your contact lists to third parties. You retain ownership of your personal contact information.

6. Data Security

We implement appropriate technical and organizational security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. However, no method of transmission over the internet or electronic storage is 100% secure.

7. Data Retention

We retain your personal information for as long as necessary to:

  • Provide our services to you
  • Comply with legal obligations
  • Resolve disputes and enforce agreements
  • Honor your communication preferences

8. Your Rights and Choices

You have the right to:

  • Access your personal information we hold
  • Correct inaccurate or incomplete information
  • Request deletion of your information (subject to legal requirements)
  • Opt out of marketing communications
  • Withdraw consent where processing is based on consent
  • File a complaint with appropriate authorities

9. Cookies and Tracking

Our website may use cookies and similar tracking technologies to enhance your experience. You can control cookie settings through your browser preferences.

10. Age Restrictions

Our services are not intended for individuals under 18 years of age. We do not knowingly collect personal information from users under 18. If we learn we have collected such information, we will delete it promptly. For SMS services specifically, you must be at least 18 years old to subscribe.

11. Data Processing Location

Your information is processed in the United States. By using our website and services, you consent to the transfer and processing of your information in the United States, which may have different privacy laws than your country of residence.

12. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of any material changes by posting the new policy on our website and updating the "Last updated" date.

13. Contact Us

If you have questions about this Privacy Policy or our privacy practices, please contact us at: